Ottawa Public Health has started "Helmet weekend" in which they promote wearing bike helmets, and knowing what to look for and wear to buy these helmets. Joe Mamma cycles agrees this initiative to encourage Helmet use up to this point.
The City of Ottawa has put the cost of the discount on the retailer. We are not reimbursed for these discounts - it comes out of our profits. It is our profits that allow us to give back to our local community. Joe Mamma sponsors many amateur athletes and events at our local schools and the Ottawa area.